Veribl vs atma.io

Veribl is a self-serve alternative for brands that need EU Digital Product Passports without an enterprise traceability program. It is label-agnostic, has a free plan and public pricing, and uses the same QR code for registration, warranty, manuals, and AI support.

No. atma.io does not publish a free tier or self-serve signup; onboarding is sales-led, and DPP delivery runs through ReadyDPP, Avery Dennison's bundle of software, labels, hardware, consultancy, and support. Veribl offers a free Starter plan (up to 100 products) and a public Growth plan at $499 per month.

Not strictly; Avery Dennison says the platform can be sold on its own. But atma.io is the cloud behind Avery Dennison's labels and is most valuable with them, and ReadyDPP bundles labels and printing hardware. Veribl works with any QR code you print, stick, or etch.

Smaller and mid-size brands usually need a passport they can publish themselves, at a predictable price, without new labels or hardware. Veribl is built for that and adds registration and support from the same QR code. Enterprise apparel brands rolling out item-level traceability across factories are atma.io's core market.

Yes. Veribl generates unit-level, QR-accessed passport records with tiered access, public data for anyone who scans and restricted data for supply-chain actors and authorities, matching the structure Annex XIII of Regulation (EU) 2023/1542 requires from 18 February 2027.

Check which product categories and regulations are covered, how passport data is collected and kept current, whether you must change labels or hardware, how access tiers work, what consumers see after scanning, and whether pricing is published or quoted.