Veribl vs atma.io
atma.io is Avery Dennison's enterprise connected product cloud - built to track billions of items through global supply chains. Veribl is the self-serve product experience platform - built to turn every scan into support, warranty, and a customer relationship. Which problem are you solving?
The short version
Different products, different buyers
Choose Veribl if…
- You want consumers to register, get AI support, read manuals, and manage warranty from one QR scan
- You need an EU Digital Product Passport (or battery passport) live before the February 2027 deadline - starting today, self-serve
- You want public pricing and a free tier, not a six-month enterprise procurement
- You don't want to be tied to one label or hardware vendor
Choose atma.io if…
- You need item-level chain-of-custody traceability across a global supply chain - raw materials to consumer
- You want RFID and NFC triggers, not just QR - plus the label hardware to go with them
- You are a Fortune 500-scale brand already buying Avery Dennison labels
- You prefer a fully managed service (ReadyDPP) over running the platform yourself
Feature comparison
Side by side
Connected products & compliance
| Feature | Veribl | atma.io |
|---|---|---|
| QR-powered product experiences | ||
| RFID & NFC triggers | QR-first | |
| Item-level supply chain traceability | Post-purchase focus | |
| EU Digital Product Passports (ESPR) | Via ReadyDPP | |
| Battery passport (Reg. 2023/1542) |
Post-purchase experience
| Feature | Veribl | atma.io |
|---|---|---|
| AI product support chat | Not offered | |
| Interactive digital manuals | Not offered | |
| Product registration & data capture | ||
| Warranty management & claims | Not offered | |
| Automated email sequences | Not listed | |
| Multi-language experiences (40+) | Not listed |
Data & integrations
| Feature | Veribl | atma.io |
|---|---|---|
| Consumer analytics dashboard | ||
| Sustainability & carbon tracking | ||
| Webhooks & API integrations |
Commercial
| Feature | Veribl | atma.io |
|---|---|---|
| Self-serve signup | Sales-led only | |
| Free tier | — | |
| Public pricing | Contact sales | |
| Labels & hardware bundle | Label-agnostic | ReadyDPP |
Where Veribl wins
Built for what happens after the scan
atma.io tracks products through the supply chain. Veribl owns the moment a consumer scans - and everything that follows.
To clean the filter on your ProClean X500:
- Open the bottom rack
- Turn the filter handle counter-clockwise
- Rinse under warm water
- Replace and lock clockwise
Source: User Manual, p. 24
AI support, not just identity
When a consumer scans with a question, Veribl's AI answers from your product documentation - instantly, in 40+ languages. atma.io's engagement pages don't include an AI support layer.
Warranty, registration, claims
Full warranty lifecycle - registration, claims tracking, service records - built into the same platform. atma.io offers no warranty functionality; you would need a separate tool.
Passport plus experience
One QR code serves regulators their DPP data and consumers a full product hub - manuals, support, accessories. Compliance spend that pays back as a customer channel.
Where atma.io fits better
Fortune 500 RFID traceability, labels included
If you run a global supply chain, need item-level chain of custody with RFID and NFC - not just QR - and already buy Avery Dennison labels at scale, atma.io’s ReadyDPP bundle wraps software, labels, hardware, and consultancy into one managed contract. That is their home turf. Everything a consumer touches after the scan - support, manuals, warranty, the relationship - is ours.
Pricing
Transparent vs talk-to-sales
Public pricing, self-serve signup, live in an afternoon. No label or hardware purchase required.
DPP delivery runs through ReadyDPP, bundling software, labels, hardware, consultancy, and support. Expect an enterprise procurement cycle and pricing that scales with items and services.
Veribl vs atma.io FAQ
No. atma.io does not publish a free tier or self-serve signup - onboarding is sales-led, and DPP delivery runs through ReadyDPP, Avery Dennison's full-service bundle of software, labels, hardware, consultancy, and support. Veribl offers a free Starter tier (up to 100 products) and a public Growth plan at $499/month.
atma.io is built by Avery Dennison and works deepest with its label and trigger ecosystem (RFID, NFC, printed QR). It is the natural fit if you already buy Avery Dennison labels at scale. Veribl is label-agnostic: it works with any QR code you print, stick, or laser-etch, with no hardware dependency.
Both can deliver a DPP. atma.io delivers it as part of an enterprise traceability program (ReadyDPP) - strong when compliance is one piece of a supply-chain-wide rollout. Veribl delivers the passport as a self-serve product you can start today, and turns the same QR code into a consumer-facing product experience with manuals, AI support, and warranty.
Yes. Veribl generates unit-level, QR-accessed passport records with tiered access - public data for anyone who scans, restricted data for supply-chain actors and authorities - matching the structure Annex XIII of Regulation (EU) 2023/1542 requires from 18 February 2027.
atma.io does not publish pricing; contracts are enterprise-negotiated and typically bundle platform, labels, hardware, and services. Veribl publishes its pricing: free for up to 100 products, then $499/month for the Growth plan with AI chat, warranty management, email sequences, and full analytics.
Veribl, in most cases. atma.io is built for Fortune 500-scale supply chains - its own site cites 30+ billion items managed and six of the top 20 apparel brands as users. If you need item-level chain-of-custody across global suppliers, that scale matters. If you need consumers to register, get support, and stay engaged after the scan - without a six-month enterprise procurement - Veribl is the faster, cheaper path.
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