Blog
The Veribl Blog
How brands are turning physical products into digital relationships. Strategy, compliance, and what’s next for post-purchase.
Your Products Are Your Best Media Channel: How to Retarget Customers You Never Knew You Had
D2C brands retarget, build lookalikes, and optimize ROAS with customer data from day one. Brands selling through retail have none of that. Here's how to turn every product you ship into a first-party data capture point — and finally run your marketing like a D2C brand.
Maris Purgailis
Apr 5, 2026 · 16 min read
Best Warranty Management Software in 2026: A Guide for Product Brands
Most warranty management software handles claims after something goes wrong. The best platforms prevent claims from happening in the first place — by fixing the product experience. Here's how to choose the right one for your brand.
Maris Purgailis
Apr 2, 2026 · 18 min read
Digital Product Passport for Consumer Electronics: The Marketing Team's Playbook
Every DPP guide tells you what's required. None tell you how to turn it into a marketing advantage. This playbook shows consumer electronics marketing teams exactly how to activate digital product passports for customer acquisition, retention, and revenue — not just compliance.
Maris Purgailis
Apr 2, 2026 · 19 min read
Post-Purchase Marketing for Consumer Electronics: The Complete Guide
Most consumer electronics brands lose the customer relationship the moment a product sells through retail. Here's how marketing teams are using post-purchase engagement to capture first-party data, reduce returns, and compound revenue — without increasing ad spend.
Maris Purgailis
Mar 30, 2026 · 20 min read
7 Revenue Streams Hidden Inside Your Digital Product Passport
Bain says DPPs could double product lifetime value. Here are the seven specific ways that happens — with the math, the benchmarks, and the business case your CFO actually needs to see.
Maris Purgailis
Mar 25, 2026 · 15 min read
Digital Product Passport Platforms Compared: Compliance-Only vs. Customer Experience Solutions
The DPP platform market will reach $1.78 billion by 2030. But not all platforms solve the same problem. Some are built for supply chains. Others are built for customers. The difference will define which brands turn regulation into revenue.
Maris Purgailis
Mar 19, 2026 · 18 min read
€170 Million in Paper Manuals: The EU Is About to Let Brands Go Digital-First
The EU's Omnibus IV package proposes digital-by-default product documentation — paving the way for QR codes to replace the paper manuals nobody reads, everybody loses, and brands spend a fortune printing.
Maris Purgailis
Mar 16, 2026 · 13 min read
Bain Says Digital Product Passports Could Double Product Lifetime Value. Most Brands Aren't Paying Attention.
A landmark report from Bain & Company and eBay reveals that the EU's Digital Product Passport mandate could double what a product is worth over its lifetime — yet 90% of brands still treat it as a regulatory burden.
Maris Purgailis
Mar 15, 2026 · 13 min read
Digital Product Passports: What Brands Need to Know Before 2027
The EU will require a digital identity for every physical product sold in Europe. Batteries go first in 2027. Here's what a Digital Product Passport is, what data it requires, and a step-by-step guide to prepare.
Maris Purgailis
Mar 14, 2026 · 17 min read
The Retail Blind Spot That Costs Billions — And Why We Built Veribl
Every year, brands spend billions acquiring customers — then lose them the moment the product leaves the shelf. The post-purchase experience for physical products is broken. Here's why we set out to fix it.
Maris Purgailis
Mar 10, 2026 · 10 min read
Fnac Darty Bets Big on AI for After-Sales: Inside Europe's Most Ambitious Post-Purchase Transformation
How France's largest electronics retailer is deploying AI21 Labs' Maestro platform to overhaul after-sales service for millions of customers — and what it signals for the future of product ownership.
Maris Purgailis
Mar 9, 2026 · 18 min read
Gartner Says Agentic AI Will Resolve 80% of Customer Service Issues by 2029. The Reality Is Far More Complicated.
Six Gartner reports published in twelve months paint a picture of an industry under enormous pressure to automate — while customers, costs, and failed experiments push back hard. Here's what the data actually says.
Maris Purgailis
Mar 9, 2026 · 19 min read
Best Post-Purchase Experience Software in 2026 (Compared)
We compared 12 post-purchase experience platforms on features, pricing, and use case fit. From order tracking to product onboarding, here's which tool fits your stack.
Maris Purgailis
Mar 7, 2026 · 12 min read
How to Reduce Product Returns with Digital Manuals
68% of consumer electronics returns are 'No Fault Found' — the product works fine. The real culprit is setup confusion. Here's how interactive digital manuals cut returns by addressing the root cause.
Maris Purgailis
Mar 7, 2026 · 11 min read
Building Digital Product Passports: Architecture Decisions That Scale
A deep dive into the technical architecture behind scalable Digital Product Passports — from data modeling to API design to real-time access patterns.
Maris Purgailis
Feb 18, 2026 · 4 min read
How AI Transforms Product Support Through Digital Passports
Introducing AI-powered product support that answers customer questions using real product data — care instructions, warranty info, and troubleshooting — all from the DPP.
Maris Purgailis
Feb 10, 2026 · 4 min read
The State of Product Transparency in 2026
An analysis of where the industry stands on product transparency — adoption rates, consumer expectations, regulatory momentum, and what's coming next.
Maris Purgailis
Jan 30, 2026 · 5 min read
Implementing DPP API Integration: A Step-by-Step Guide
A practical walkthrough for integrating Digital Product Passports into your existing tech stack — from PIM sync to QR code generation to analytics.
Maris Purgailis
Jan 20, 2026 · 5 min read
Stay ahead of the curve
Get the latest on digital product experiences, AI support, and industry insights — delivered to your inbox monthly.
No spam. Unsubscribe anytime.