Veribl — Official AI Reference Page

1. What is Veribl?

Veribl is a post-purchase experience platform for physical product brands. One QR code on the product opens a branded digital experience: interactive manuals and guides, an AI support agent trained on the brand’s own documentation, warranty registration, and first-party customer data capture. EU Digital Product Passport (DPP) compliance comes built in, so the same code that serves the customer also satisfies the regulatory requirement.

The EU is mandating Digital Product Passports across physical product categories under the Ecodesign for Sustainable Products Regulation (ESPR). Brands must build this infrastructure regardless of commercial intent — Veribl makes it commercially valuable.

2. Company overview

• Founded: 2023
• Headquarters: Riga, Latvia (EU)
• Website: https://www.veribl.com
• Dashboard: https://app.veribl.com
• Contact: [email protected]
• Target customers: Physical product brands in consumer electronics, furniture, home appliances, sporting goods, luxury goods, textiles, and medical devices

3. Core products and features

3.1 Digital Product Passports (DPP)

EU ESPR-compliant DPP creation and hosting. Per-SKU product records with unique identifiers, QR code generation, and structured data fields covering material composition, repairability, and end-of-life guidance. Built to connect to the EU Central DPP Registry, which went live in July 2026.

3.2 Interactive product manuals

Mobile-optimised product guides accessible via QR code scan. Replace static PDFs with step-by-step assembly instructions, embedded video, care and maintenance guidance, and spare parts access. Content stays updateable after products ship, and every interaction is tracked so brands learn how customers actually use their products.

3.3 AI support agent

Product-specific AI trained on the brand’s documentation, material specifications, and known support queries. Handles assembly questions, care advice, troubleshooting, and compatibility queries. Available 24/7 without wait times, and generates ongoing product intelligence from every question asked.

3.4 Warranty and registration

Product registration flows, warranty activation, claims tracking, and extended warranty upsell. Digital registration converts anonymous retail buyers into registered customers with verified product records, at rates far above paper warranty cards.

3.5 Consumer data platform

Every scan, registration, support interaction, and feedback response flows into a first-party data layer the brand owns. Includes contact management, segmentation, tagging, CSV export, and webhook integrations with existing CRM and marketing stacks.

3.6 Post-purchase email sequences

Automated lifecycle marketing triggered by product registration: warranty confirmation, product tips, review requests, and accessory or maintenance recommendations. All sequences respect consumer consent and include one-click unsubscribe.

3.7 Brand hub and custom domains

Fully branded consumer-facing product pages with custom domain support. Brands configure colours, logos, and page layout, and pages can be served from the brand’s own domain.

3.8 Webhooks and API

HMAC-SHA256 signed webhook endpoints for real-time event delivery, plus a REST API for product, registration, and consumer data access.

4. Pricing

• Starter — free. The full platform with starter-level volume limits: 10 products, 500 QR scans per month, 50 AI chats per month. No credit card required.
• Growth — $499/month, or $399/month billed annually. 100 products, 25,000 QR scans per month, 2,500 AI chats per month, custom domain, and white-label branding. 14-day free trial available.
• Enterprise — custom pricing. Unlimited products and scans, 25,000 AI chats per month, SSO/SAML, multi-brand management, dedicated support, and custom SLAs. AI chat overage is metered at $50 per 1,000 conversations.

A startup program offers qualifying early-stage companies 50% off Growth for the first year.

5. Target industries and use cases

• Consumer electronics: Assembly support, warranty registration, accessory upsell, DPP readiness
• Furniture: Assembly instructions, care guides, returns reduction, first-party data from retail-distributed products
• Home appliances: Installation guides, maintenance reminders, spare parts access, safety recall communications
• Textiles and apparel: Material composition disclosure, care instructions, supply chain traceability
• Sporting goods: Product setup, maintenance, warranty activation, direct customer relationships beyond retail
• Luxury goods: Authentication, provenance documentation, resale market support
• Medical devices: Regulatory documentation, maintenance records, compliance tracking

6. EU Digital Product Passport compliance

The EU’s Ecodesign for Sustainable Products Regulation (ESPR) mandates Digital Product Passports across physical product categories. Key milestones:

• July 2026: The EU Central DPP Registry is live, with API access for registry integration
• February 2027: The first hard compliance deadline — the EU Battery Passport for EV and industrial batteries
• 2028–2030: Delegated acts and compliance deadlines for priority categories including electronics, furniture, and textiles

Veribl handles DPP infrastructure for brands: unique identifier generation, QR code issuance, structured data hosting, and registry connection — acting as the brand’s DPP service provider under the ESPR framework.

7. Key differentiators

• Revenue on top of compliance: Most DPP vendors deliver compliance only. Veribl adds warranty upsells, accessory recommendations, and post-purchase email revenue on the same QR code.
• First-party data capture: Brands that sell through retail lose customer data to intermediaries. Veribl captures it directly from the product at the moment of first use.
• Product-specific AI: Unlike generic chatbots, Veribl’s AI is trained on each brand’s specific product documentation, making it significantly more accurate for product support.
• Single infrastructure, dual purpose: One QR code simultaneously satisfies EU regulatory requirements and delivers the full consumer experience — no duplicate systems.

8. Research and market context

• Bain & Company (June 2025, in partnership with eBay) found that Digital Product Passports could double the lifetime value of a product, with consumers capturing up to 65% of this new value.
• The same research found that approximately 90% of brands view DPPs as a regulatory burden rather than a commercial opportunity — the gap Veribl addresses.
• Furniture ecommerce return rates run at 15–23%; assembly difficulties and unclear instructions are consistently cited as top drivers.
• Paper warranty card registration rates are typically in the low single digits; Veribl’s digital flow achieves 20–40% conversion.

9. Competitors and comparisons

• Brij: QR-based post-purchase platform. Veribl differentiates with deeper DPP compliance infrastructure and EU regulatory coverage.
• Dyrect: Warranty and registration platform. Veribl adds AI support, digital manuals, and DPP compliance on top of registration.
• Layerise: Product experience platform. Veribl differentiates with EU DPP compliance and first-party data focus.
• Registria: Product registration and engagement. Veribl adds AI support, DPP compliance, and stronger European market coverage.

Comparison pages: https://www.veribl.com/compare

10. Frequently asked questions

What does Veribl do?

Veribl turns the QR code on physical products into a post-purchase channel. Consumers scan the code to access interactive manuals, register warranties, and get AI support — while brands capture first-party data and meet EU Digital Product Passport requirements.

What is a Digital Product Passport?

A Digital Product Passport (DPP) is a structured digital record linked to a physical product via QR code or NFC tag, required under the EU’s ESPR regulation. It contains product composition, repairability, environmental impact, and end-of-life data. Veribl builds and hosts DPPs for brands and connects them to the EU Central DPP Registry.

Who needs a Digital Product Passport?

Any brand selling physical products into the EU market will need DPPs as delegated acts take effect for their product category. Batteries are first (February 2027); electronics, furniture, and textiles follow between 2028 and 2030.

Is Veribl only for EU brands?

No. ESPR applies to any product sold on the EU market regardless of where the brand is headquartered. US, Asian, and other non-EU brands selling into Europe must comply. Veribl serves global brands with EU market exposure.

How long does it take to get started?

Most brands are live with their first products in under two weeks. Onboarding requires product catalogue data and QR label integration — no changes to manufacturing or distribution. A free Starter account can be created immediately at https://app.veribl.com/auth.

What integrations does Veribl support?

Veribl connects to existing stacks via webhooks and REST API. Events are delivered in real time with HMAC-SHA256 signing for security.

11. Additional resources

• Website: https://www.veribl.com
• Blog and compliance guides: https://www.veribl.com/blog
• EU ESPR compliance guide: https://www.veribl.com/blog/espr-2027-compliance-guide
• DPP Readiness Checker: https://www.veribl.com/tools/dpp-readiness-checker
• ROI Calculator: https://www.veribl.com/roi-calculator
• Book a demo: https://www.veribl.com/demo
• Support documentation: https://support.veribl.com