Product registration and owner support for baby and juvenile product brands.

Under section 104 of the Consumer Product Safety Improvement Act, a durable infant or toddler product is a durable product intended for use, or that may reasonably be expected to be used, by children under 5. CPSC lists the specific categories that need a registration card in 16 CFR part 1130.

In the US, 16 CFR part 1130 covers 20 categories of durable infant or toddler products for children under 5, including full-size and non-full-size cribs, toddler beds, high chairs, booster seats and hook-on chairs, bath seats, gates, play yards, stationary activity centers, infant carriers, strollers, walkers, swings, bassinets and cradles, children’s folding chairs and stools, baby changing products, infant bouncers, infant bathtubs, bed rails, crib mattresses, nursing pillows and infant support cushions. The rule applies to manufacturers, and for imported products to the importer. Compliance dates differ by category, so check the date that applies to each product.

Yes, as an addition to the card, not a replacement. The rule requires a postage-paid registration card attached to the product, and the card must also offer online registration. Manufacturers may add a barcode or QR code that links directly to registration, as long as that link meets all the same requirements, and CPSC confirms that online registration does not replace the physical card.

No. Under 16 CFR 1130.3(b), information collected through the required registration may be used only to notify the consumer of a recall or safety alert, and may not be shared with anyone for any other purpose. CPSC states that firms are prohibited from using it for marketing or promotion. If you want to send product tips or offers, collect a separate, explicit opt-in outside the safety registration form.

Only the consumer’s name, address, telephone number, email address, the product model name and number, and the date of manufacture, with phone and email optional. The form may also identify the manufacturer or link to its home page, confirm submission and flag incomplete fields, but nothing else can appear on it and opening it must not trigger extra screens or banners. That rules out marketing opt-ins, chat widgets, surveys and warranty offers on the form.

Yes, if it is a separate code and a separate page from the safety registration. A QR code on the product, the packaging or the printed manual can open assembly guides, support and warranty registration. Marketing emails need the parent’s explicit opt-in on that page, and must never use data from the 16 CFR 1130 registration.

No. Keep the required card and its online safety registration form as they are, run by your team or your current provider. Veribl runs the separate experience parents open from a QR code on the product or manual: assembly guides, AI answers from your manuals, warranty registration and opt-in email. Veribl never collects or uses the safety registration data.

Yes. Car seats are excluded from 16 CFR part 1130 because they have their own registration program under NHTSA’s FMVSS No. 213, which requires a registration card attached to the seat and bars advertising on the electronic registration form. Car seat recall notices must go by first-class mail to the most recent known purchaser; email can supplement that letter but not replace it.

For durable infant or toddler products, manufacturers must keep registration records for at least six years after the product’s date of manufacture. They must also be able to provide them within 24 hours of a request from CPSC.

No, the EU General Product Safety Regulation (EU) 2023/988 does not require product registration for baby products. Since 13 December 2024, though, businesses must notify every affected consumer they can identify directly and without undue delay in a recall. Where a registration system is also used for other purposes, consumers must be able to give separate contact details used only for recalls and safety warnings.

In the US, manufacturers must use the 16 CFR 1130 registration information to notify registrants of a recall or safety alert. Under the EU GPSR, businesses must contact the affected consumers they can identify directly, alongside public recall notices. For car seats, a first-class letter to the most recent known purchaser is still required.

Public notices reach few owners. Kids In Danger’s analysis of CPSC data found that only about 4–5% of recalled children’s products in consumers’ hands were corrected for 2012 and 2013 recalls, and the EU GPSR notes that direct contact is the most effective way to raise recall awareness. NHTSA estimated in 2022 that only about 17.72% of car seats sold each year are registered.

No. Required on-product warnings and printed instructions stay in place, and the EU GPSR describes QR-delivered instructions as something provided in addition to them. Veribl’s digital assembly and care guides are a complement: easier to follow on a phone and updated in one place, but never the only copy.

It answers only from the manuals and guides your team approves, and links each answer to its source. It doesn’t give medical advice or safety guidance beyond your documentation; when the answer isn’t there, or the question needs a person, it hands the conversation to your support team.

The Starter plan is free and covers 100 products. Growth is $499 per month, or $399 per month billed annually. Enterprise pricing is custom for larger catalogs and multi-brand setups.