Luxury brands need digital provenance.

Veribl addresses luxury’s biggest challenges: counterfeiting, lack of consumer data from wholesale channels, and undifferentiated post-purchase experiences. A unique QR code on each product enables instant authentication, digital provenance records, premium branded experiences, and direct consumer relationships — regardless of where the product was purchased.

Each product receives a unique, serialized QR code during production. When scanned, Veribl verifies the code against the database — confirming authenticity, displaying the product’s provenance information, and flagging any anomalies (like excessive scans suggesting a cloned code). The verification is instant and visual, giving consumers immediate confidence.

Yes. Veribl’s digital records support ownership transfer — when an original owner sells a piece, the provenance record can be transferred to the new owner, maintaining an unbroken chain of authenticity. Resale platforms can verify against Veribl’s database, and the digital provenance record increases the piece’s secondary market value.

Veribl product pages are fully customizable with your brand’s visual identity — colors, typography, imagery, and tone. When a consumer scans the QR code, they enter a premium digital experience that feels like an extension of your brand. Care instructions, craftsmanship stories, styling suggestions, and exclusive content create a post-purchase touchpoint worthy of luxury positioning.

Yes — this is one of the primary benefits. When a consumer buys your product at Harrods, Net-a-Porter, or any retail partner and scans the QR code, they connect directly to your brand. You capture their contact information, product preferences, and engagement data — first-party data that enables clienteling, personalization, and VIP programs beyond your owned retail.

The EU’s ESPR will require Digital Product Passports for textiles and leather goods — core luxury categories. Veribl’s existing digital infrastructure serves as the foundation for DPP compliance, already providing the QR-linked product data that regulations will require. Brands using Veribl for authentication and provenance are well-positioned for upcoming regulatory requirements.