Smart packaging, connected.

Smart packaging uses digital technology — typically QR codes or NFC tags — to connect physical products to digital experiences. When a consumer scans a QR code on the packaging, they access product information, support, registration, and more through their phone. Smart packaging turns a static box into an interactive touchpoint that provides value long after unboxing.

Yes — and the data has shifted dramatically. 59% of consumers now scan QR codes daily, and 68% have scanned product packaging specifically to check information, verify authenticity, or unlock offers. The key is what happens after the scan. Linking to a PDF gets ignored. Linking to a useful product experience gets engagement.

The average cost of paper inserts (warranty cards, manuals, registration forms, safety sheets, multi-language inserts) is $0.30–$0.80 per unit. For a brand shipping 100,000 units per year, that's $30,000–$80,000 annually. A QR code costs essentially nothing to print, and the digital content it links to can be updated instantly without reprinting.

Yes. The EU's Ecodesign for Sustainable Products Regulation (ESPR) requires a Digital Product Passport accessible via a data carrier (QR code) on the product or packaging. Veribl's QR code serves both purposes: consumers see the product experience, while regulators can access structured compliance data. One code, dual audience.

Both. Veribl supports serialized QR codes (unique per unit, tied to individual serial numbers) and batch QR codes (one per SKU, shared across all units of the same product). Serialized codes enable per-unit tracking and individual warranty activation. Batch codes are simpler to implement and work well for brands starting out.

Generate QR codes in the Veribl dashboard and download them as print-ready SVG or PNG files. Send these to your packaging designer or printer. The codes can be placed anywhere: the product box, a sticker, a quick-start card, a label on the product itself, or even etched/engraved on premium products. Most brands add them during their next packaging print run.

A QR code linking to a generic website is a one-way broadcast. Smart packaging creates a two-way relationship. Every scan captures consumer data, triggers automated workflows (warranty activation, email sequences, support routing), and delivers a personalised experience based on the product, language, and context. The QR code is the entry point — the platform behind it is what creates value.