Most QR code programs fail not because the technology is wrong, but because no one mapped out the full journey before launch — from where the code sits on the packaging to what happens 90 days after the consumer scans it.
This checklist is the pre-flight check your team runs before a QR program goes live. It's organised into six phases, covering strategy through post-launch review.
What's covered
Strategic planning — defining your primary goal, mapping all potential QR touchpoints, setting success metrics, and assigning ownership before a single code is printed.
Product page content — a line-by-line checklist of what your product page must contain: setup guide, FAQ, warranty info, registration flow, safety data, and localisation requirements.
QR code technical setup — static vs dynamic, per-SKU vs per-unit, scan analytics, redirect fallbacks, and mobile page speed requirements.
Packaging design — placement, minimum print size, quiet zone requirements, call-to-action copy, colour contrast, and print quality testing before mass production.
Registration and data capture — what fields to collect (and what to skip), triggered email setup, CRM data flow, consent compliance, and end-to-end testing.
Analytics and measurement — how to baseline your current support volume, what metrics to track monthly, and a 30-day post-launch review framework.
Who this is for
Product, packaging, and marketing teams at consumer goods brands launching their first QR program, or auditing an existing one that isn't performing. The checklist format makes it easy to run as a team review — check off what's done, flag what's missing.